Graphic Communication Specialist
Berkshire Hathaway HomeServices Carolinas Realty
2013 – present
Full time contract turned full time hire. I started at Prudential and worked on the 2013 brand transition to Berkshire Hathaway HomeServices for all of North Carolina (there’s 4 different DBAs depending on where you are in NC, so it gets convoluted). While my title hasn’t changed, my duties certainly have grown: I started out simply focusing on executing the national level brand standards, but as I’ve continued here, I’ve grown our NC brand to better suit our distinct markets. The corporate marketing department has doubled in size since I’ve been here: instead of producing everything myself, I now produce and direct/review the work of others. I’ve worked on a wide range of projects while here including campaign development for print/digital/social media, website rebrand/development, individual new home community branding/campaigns, distinct luxury collection branding, photo retouching, copywriting, video direction, and event planning/coordination.
Top Tools Brochure
A tri-fold, barrel roll brochure highlighting all of the tools and resources that Berkshire Hathaway HomeServices Carolinas Realty family of companies has to offer agents and their clients.
Home Selling Guide
Our home selling guide for agents to use to present to clients looking to list their home. It outlines all of our marketing advantages for our listings.
Luxury Collection Home Selling Guide
Our Luxury Collection home selling guide for agents to use to present to clients looking to list their luxury home. It outlines all of our marketing advantages for our Luxury Collection listings. This is part of a tri-fold piece given to clients.
Luxury Collection Homes of North Carolina Magazine
Published twice a year, I coordinate this magazine from start to finish: working out a project schedule, collecting information from agents, copy editing/proofing, photo editing, layout, preparing for press, and coordinating with printers/shippers/distributors.
Brookberry Farm Marketing Brochure
Marketing brochure for Brookberry Farm, a new home community in Winston-Salem. This well-established community is continually growing with new phases and needed a new print approach for how to communicate its vision to potential buyers.
The Village at Brookberry Farm Marketing Brochure
The Village is special phase within Brookberry Farm focusing on unique architectural hallmarks that give it a distinctive look from the rest of the new home community. They needed a print brochure that focused just on this special phase.
Welden Village Marketing Brochure
Welden Village is another new home community that is in the very early building stage. Despite being master-planned, they needed a print piece that would speak to everything that they have to offer new home buyers.